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Amazon, for example, takes 30%, which is a relatively generous cut for the writer. With a little work, you’ll be able to generate income and grow your fan base quickly. A passionate teacher, I am committed to helping people find clarity in their thinking and ideas – and then delivering them with panache.

A passionate teacher, I am committed to helping people…Back to your book. You need a new finish line. It’s not completing the manuscript – it’s seeing it on the bestseller list. How do you get there?So the traditional publisher won’t help much. You probably won’t be offered a book tour. Word of mouth is too chancy. What’s left? How do you get your book the hearing – or viewing – it deserves?Marketing and selling a book is a long-distance run, not a sprint. Don’t focus on the finish line of the publication date – that’s only the beginning of your journey to make your book count. Good luck. I hope your book finds the audience that it needs and deserves.Unfortunately for the fantasy, the number of authors who will fill bookstores, let alone stadiums, has become very small. You need to already have a loyal – even fanatical – following to fill a house for a book reading or talk.

You're leveraging the popularity of the website to promote and sell your eBooks. And I have spoken, led conferences and moderated panels at venues around the world.

Having just finished a new book on body language, brain science, and how people communicate, due out in May 2014 from Harvard, I’m posting a brief series on writing – what I’ve learned. Is it true that everyone who’s sentient has a book inside waiting to be expressed? What are the best ways to crank out a book-length manuscript? And once you have, what about publishing it? What does that terrain look like?That’s human nature and it makes sense, but it’s not enough in the world we live in now.I am a communication theorist and coach and a speaker on storytelling, body language, persuasion and influence. This button lets people pay quickly through PayPal, and once payment is complete they are returned to a special page on your website where they can download your book. I have been commissioned by Fortune 50 companies to write for many CEOs and presidents. I say it’s difficult because most authors – naturally enough – are focused on the book, not on what happens after completing it. It’s enough to get the book over the finish line, the typical author thinks, let the publisher worry about marketing and selling the book.There are simply too many books published each year – a million or more in the US alone – to rely on destiny, or fate, or even good word of mouth to get your book the attention it deserves. And you certainly can’t rely on the publisher. Publishers have outsourced most of what they used to do, and what’s left is essentially proofing, printing and distributing your book.Last time I discussed actually writing the book. That happy chore out of the way, the author faces the single most difficult part of the whole process: marketing and selling your book.BTW, let go of the idea of a “Book Tour.” Many writers still have that fantasy about a limo pulling up to the door, whisking you off to NYC, where you speak in an exclusive wood-paneled club to the literati, you drink champagne, and your fortune is made. After that, it’s simply a matter of showing up at bookstores – or perhaps stadiums – around the country to talk of your book to adoring crowds.I am a communication theorist and coach and a speaker on storytelling, body language, persuasion and influence.