";s:4:"text";s:3355:" I wanted everyone to feel included. Rihanna leads the charge with her fearless reinvention, bringing to life a unique vision for beauty that is feminine and edgy, individual and inclusive, and always keeps makeup-wearers around the globe guessing. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. Feel free to take chances, and take risks, and dare to do something new or different.”Created by Rihanna with her vision that’s always ahead of the game, Fenty Beauty redefines the rules with light-as-air formulas that love to be layered—in a global lineup of shades designed for all.Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. Geschichte. Fenty Beauty is cruelty-free and never tests on animals, nor do we allow suppliers or affiliates to conduct animal testing on our behalf. The first-ever global beauty launch in history, Fenty Beauty by Rihanna premiered simultaneously online and in 1,620 stores in more than 17 countries. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Headquarters: 24 rue Jean Goujon, Paris, France. From packaging design to formula and shade development, she is intimately involved in every aspect of the brand’s creation, and always will be.“Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. Im Juni 2014 hat Rihanna ihren Nachnamen Fenty für die Verwendung von einigen Produkten markenrechtlich geschützt.